Arundhuti Dasgupta And Urvi Malvania

Stories by Arundhuti Dasgupta And Urvi Malvania

Pay Rs 249/month and get contents from other apps on Tata Sky

Pay Rs 249/month and get contents from other apps on Tata Sky

Rediff.com   17 May 2019

The service will initially offer digital content from, Hotstar, Sun NXT, Eros NOW, Hungama Play via a single subscription fee of Rs 249 a month

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

Rediff.com   14 May 2019

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.

'World won't ever see anything like this again'

'World won't ever see anything like this again'

Rediff.com   29 Apr 2019

'The Marvel Cinematic Universe is 9 franchises that have been combined together.' 'It's like running a relay race, only we are handing over characters instead of batons to each other.'

Brands scramble to play the GoT game

Brands scramble to play the GoT game

Rediff.com   26 Apr 2019

With deals close to Rs 70 crore, GoT could turn out to be the most merchandised entertainment property of the year in India.

How Sachin continues to score big

How Sachin continues to score big

Rediff.com   21 Apr 2019

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?

IPL 2019: Hotstar hits a sixer

IPL 2019: Hotstar hits a sixer

Rediff.com   17 Apr 2019

Star India's Hotstar gets 267 million viewers for IPL in first three weeks. The platform has also set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28.

When it comes to sports sponsorship, cricket is still the king

When it comes to sports sponsorship, cricket is still the king

Rediff.com   12 Apr 2019

A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.

Star Value Pack most popular after Trai's TV channel pricing

Star Value Pack most popular after Trai's TV channel pricing

Rediff.com   10 Apr 2019

62% of residents in north India look at the change favourably after the implementation of a new tariff order by Trai, finds research report on the migration on consumer TV viewing behaviour.

283 million viewers for IPL in opening week

283 million viewers for IPL in opening week

Rediff.com   6 Apr 2019

The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.

BJP accounts for 53% of political ad blitz

BJP accounts for 53% of political ad blitz

Rediff.com   2 Apr 2019

The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.

Bollywood's 1st Quarter: Hits & Flops

Bollywood's 1st Quarter: Hits & Flops

Rediff.com   26 Mar 2019

'A look at the winners and losers tells us that the topic of the film is but one factor in ensuring success.'

IPL promises to be bigger, better

IPL promises to be bigger, better

Rediff.com   24 Mar 2019

Urvi Malvania looks at what is in store for the IPL's 2019 edition.

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com   23 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.

Revealed: Star India's IPL plans

Revealed: Star India's IPL plans

Rediff.com   7 Mar 2019

100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.

What's powering online gaming: 70% from small towns

What's powering online gaming: 70% from small towns

Rediff.com   6 Mar 2019

74% of users play fantasy sports 1-3 times a week, with the majority playing once a week and 20% of the respondents reported playing more than five times a week, says a report on the online gaming industry in India.

Will poll fever dim brands' love for IPL?

Will poll fever dim brands' love for IPL?

Rediff.com   5 Mar 2019

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.

Bollywood ban a blow to Pak's exhibitors

Bollywood ban a blow to Pak's exhibitors

Rediff.com   1 Mar 2019

'Banning Bollywood films will mean a paucity of content to keep the multiplexes and theatres running profitably.'

At 18 brands, Gully Boy is within striking distance of King Kohli

At 18 brands, Gully Boy is within striking distance of King Kohli

Rediff.com   22 Feb 2019

Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.

Ronnie Screwvala bets big on non-cricket sports

Ronnie Screwvala bets big on non-cricket sports

Rediff.com   8 Feb 2019

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.

Yippee! Movies can be made faster

Yippee! Movies can be made faster

Rediff.com   4 Feb 2019

With the introduction of the single window clearance provision, pre-production windows are expected to reduce significantly. Not only will it have an impact on the operational cost of the film, it will also allow studios to release films faster.